Annual report and financial statements 2010
We have made fundamental changes at Sainsbury’s in recent years which have transformed our business. We have stayed true to our heritage. Our passion for great food at fair prices and our robust, ethical approach remain central to our continued success.
View some of the highlights of the year 2009/10 in our illustrated review.
www.j-sainsbury.co.uk/illustratedreview
About Sainsbury’s
J Sainsbury plc was founded in 1869 and today operates a total of 872 stores comprising 537 supermarkets and 335 convenience stores. It jointly owns Sainsbury’s Bank with Lloyds Banking Group and has two property joint ventures with Land Securities Group PLC and The British Land Company PLC.
Chairman’s statement
The Board is pleased with the performance of Sainsbury’s over the last year...
Operating review
Sainsbury’s has outperformed because we continue to lead on providing healthy, fresh and tasty food with universal appeal...
Financial review
Sainsbury’s has performed well in what remains a challenging economic environment...
Achievements and awards
World leaders in Fairtrade
We are the world’s largest retailer of Fairtrade goods by value. One in every four pounds spent on Fairtrade in the UK is spent at a Sainsbury’s store.
Leaders in HR and people management
We won the CBI ‘People’s Organisation’ award for our broad-ranging HR and people-management excellence.
Supermarket of the year
Sainsbury’s was named Supermarket of the Year at the 2009 Retail Industry Awards, due to our ability to adapt to changing customer needs over the past year.
Official partner of the London 2012 Paralympic Games
We have been appointed as the first ever Paralympic-only sponsor, becoming a Tier One Partner of the London 2012 Paralympic Games.
We are ‘Green to the Core’
We were awarded an industry leading ‘A’ rating in the ‘Green to the Core?’ survey by Consumer Focus for our customer engagement on green issues, our sustainable farming and fish policies and the high proportion of sustainable products available.
Leader in quality
We won more Quality Food Awards than any other retailer this year, including 7 wins from 15 categories for Value products.
Largest UK retailer of Freedom Food
We are the largest retailer of Freedom Food both by the amount of products we sell and the range we offer. Freedom Food is the RSPCA’s farm assurance and food labelling scheme.

