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| Sainsbury's
Bank |
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| Six months ago we announced
a major decision to accelerate
the growth of our Bank
by maintaining profit
levels to reinvest more
in growth. We have continued
to offer simple, consistently
excellent value and results
are very encouraging,
with a 29 per cent increase
in our customer base year
on year with many customers
taking more than one product.
We have boosted sales
with a number of cross-category
promotions, such as travel
insurance on bottles of
sun cream, car insurance
on petrol vouchers and
a pet insurance promotion
with the launch of the
‘101 Dalmatians’ video
and DVD. We also embarked
on our first national
TV advertising campaign,
featuring Jamie Oliver,
which ran alongside in-store
promotion. |
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