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Annual Review and Financial Statement 2003
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strong US performer Close-up photo of food on display at deli counter
 
 
Shaw's Supermarkets
Shaw’s continues to be a strong performer in the US despite difficult economic conditions. With total sales up 1.2 per cent (in dollars) and like-for-like sales1 up 0.9 per cent, performance is in the upper quartile compared to other US food retailers.
 
During the year we improved 32 of our 185 stores and successfully bid for 17 former Ames department stores. In 2003/04 we plan to increase selling space by 15 per cent. Our Prudential Center store opened in April 2003 and is our first flagship store in central Boston and focuses on creating a dynamic fresh foods department with a strong emphasis on food-to-go in our La Carte Department. This ongoing development programme will consolidate our position as New England’s second largest food retailer.
 
Shaw’s now has over 5.4 million cardholders, capturing 89 per cent of all sales. Over 70 per cent of customers use a Rewards Card, making the programme one of the top US performers. Since September 2002, using our experience in the UK, we have also mined customer data and produced customer profiles to implement targeted marketing activities, increasing promotional effectiveness and tailoring product ranges and choice.
 
We are also sharing the development of cost efficient processes. In the UK we have saved around £15 million by purchasing a range of goods through on-line auctions via the Global Net Xchange (GNX). In early 2003 Shaw’s made its first purchase through a GNX auction and has now conducted 39 on-line negotiations.
 
Shaw’s Supermarkets analysis
2003 2002
Sales 2 $4,436m $4,385m
Underlying operating profit 3 $215m $196m
Number of stores 185 185
Sales area (000 sq ft) 6,330 6,261
Full-time employees 9,400 9,700
Part-time employees 18,100 18,700
 
Easter adjusted.
2 Includes sales tax.
3 Profit before exceptional operating costs and amortisation of goodwill.
 
Looking forward
 
The coming year will be a period of huge change in our UK Business Transformation Programme and our aim remains to balance profit growth with sales growth while investing in our business. Following the softer sales performance in quarter four we have taken action to improve sales with a significant investment in customer service creating 10,000 new jobs, launched a major campaign on fresh food consolidating our lead in this area and will be following with our non-food launch in the autumn.
 
We believe we have a strong case for being allowed to bid for Safeway plc as our differentiated offer of quality products and greater choice at competitive prices offers a real alternative to price based operators. We believe there will be significant change in the food retailing market and we are poised to take advantage.
Shaw’s now has over 5.4 million cardholders
 
Photo of Shaw's reward card keyring: Link to www.shaws.com
 
Visit www.shaws.com
 

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