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Sainsbury's
Supermarkets -
Quality, Choice and Service
at Competitive Price
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| Differentiation in terms
of quality, choice and
service at competitive
price is the focus of
our brand. We know our
customers want choice
including superior ranges
and 70 per cent regularly
buy our biggest sub-brand,
Taste the Difference,
made with extra time,
care and attention. |
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| During the past year
we have continued to win
important industry awards
underlining our product
quality such as Fresh
Produce Retailer of the
Year, Wine Retailer of
the Year and the Honest
Food Award. We were elected
the Soil Association’s
‘Organic Supermarket of
the Year’ and source more
organic products from
the UK than the industry
average. We continue to
support British producers
and overall we source
over 90 per cent of fresh
foods that can be sourced
in the UK from the UK. |
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| We match competitors
on the price of basic
everyday lines and score
well in the industry’s
most respected basket
survey – the Grocer 33.
The survey also tracks
availability and service
and again we achieve consistently
high scores as we offer
customers a much wider
choice of food and grocery
products in our stores. |
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| In April 2003 we launched
a major service initiative,
Scan and Pack, creating
10,000 new jobs to significantly
improve our checkout service.
Early results are encouraging
with significant reductions
in queue lengths already
achieved. |
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| Non-food |
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| Developing our non-food
offer to meet our customer
needs is another priority
and we have strengthened
our specialist team this
year. Customers want us
to focus on food but also
develop non-food ranges
the Sainsbury’s way –
offering quality and choice
at good value prices.
Our store portfolio has
changed considerably over
recent years as we have
introduced convenience
stores and increased the
number of larger stores.
We now have 152 stores
over 40,000 sq ft. Extensions,
format development and
new stores all provide
additional space for exciting
new non-food ranges starting
this autumn. |
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| We are committed to
growing our own health
and beauty offer. During
the year we introduced
Active Naturals, our first
major own label health,
beauty and household range
with products containing
at least two natural ingredients.
We also successfully tested
an enhanced Sainsbury’s
offer by increasing our
range to 6,000 products
and are now adding new
own label and international
brands. To minimise customer
disruption roll-out is
being combined with that
of the new non-food ranges. |
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| Sainsbury’s
Supermarkets analysis |
| 2003 |
2002 |
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| Sales
1 |
£15,301m |
£14,860m |
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| Underlying
operating profit
2 |
£572m |
£505m |
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| Number
of stores |
498 |
463 |
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| Sales
area (000 sq ft) |
15,199 |
14,349 |
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| Full-time
employees |
44,700 |
44,000 |
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| Part-time
employees |
100,700 |
101,400 |
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